Incinque

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FEMMELANE

Femme Lane is a modern fashion brand that celebrates elegance, strength, and timeless style. For their website, we designed a refined, product-centric platform that puts their curated collection front and center. With a clean, minimalist layout and a seamless browsing experience, the site allows the brand’s style and identity to shine through effortlessly. The result is a digital showcase that feels elevated, intuitive, and true to Femme Lane’s sophisticated spirit.

Client

Gurjit Walia

Brand

Femmelane

Presenting Femmelane

Project Brief

Femme Lane is a fashion-forward brand that embodies elegance, confidence, and modern femininity. In developing their website, the priority was to create a refined, seamless platform that allows the product collection to truly shine. We crafted a clean, understated layout with intuitive navigation, ensuring that every piece—from timeless staples to statement styles—takes center stage. Soft tones, elegant typography, and thoughtful spacing enhance the visual experience without distraction, allowing visitors to focus on what matters most: the clothes. The result is a graceful digital storefront that feels effortlessly luxurious—just like the Femme Lane brand itself.

Web Stack

Color

HEX: #140031
RGB: (4,0,49,255)

HEX: #ffffff
RGB: (255,255,255)

Poppins (All Website)

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9 8 7 6 5 4 3 2 1 0

A Logo Designed with Purpose

At Incinque, we wanted the Femme Lane logo to do more than just look good—we wanted it to feel like the brand. Clean, simple, and effortlessly elegant, the design speaks to the modern woman who values style with substance. We kept the typography minimal and refined, letting the elegance shine through without any noise. Every curve was carefully considered to reflect grace, strength, and confidence. One of our favorite touches? A subtle diamond-inspired element. It’s not flashy, but it’s powerful—just like the women Femme Lane designs for. The diamond stands for luxury, resilience, and timeless beauty, echoing the brand’s commitment to sophistication in every detail. This logo doesn’t shout. It whispers luxury. And that’s exactly the kind of statement Femme Lane makes.